As best I can tell, Hog-mate and Boar-mate is the same compound for same old job using aerosolized chemistry. I first wrote about hog-mate in 1994 in the pre-blog version of the Climate/Ecosystem Dynamics. So I will first revisit what I had learned about pig breeding back in 1994.
The story of hog-mate is here credited to 60 minutes. I am sorry but my memory cells are inadequate to recall the talking head that presented this feature. This story involves impatient stud-boars, soccer-fan hooliganism, the fairer sex and chemo-mediated aggression.
Hog-mate comes in aerosol can and I am led to understand that English farmers can get it without a prescription from their farm store. When the stud-boar arrives at your sty, your sow needs to be ready. Time is money to stud-boar owners. So, the penurious farmer whips out his Hog-mate aerosol and sprays the head of the chestal area. The sow works up a good lather and wastes none of the boar’s time when he arrives.
The active ingredient in Hog mate, the stuff that that all the lather is all about, is extracted from pig urine. 60 minutes claimed that the active ingredient is the same as that excreted in human urine and sweat. Always on the lookout for a good story, CBS lackeys sprayed every other seat in a British movie theater, (I think it is illegal in the US). The movie-goers entered, sat down, then shortly there was a sort of musical chairs. The women seemed to want to sit in the Hog mate sprayed seats.
Next the same CBS lackeys sprayed several pub-goers of the male variety and soon scuffles and other forms of aggression were displayed before the cameras. Next CBS showed films of the famous soccer stadium riots and collapses. In the standing-room-only section of the stadium, cheering fans did not like to give up their SRO space to use the facilities. A rolled up program listing the players and their police records provided a means to get the urine to the ground with minimal mess on all but the windiest days. Well, these SRO places became, according to CBS, loaded with human hog-mate and these fellows soon became hooligans. CBS thought it amusing.
It's the barnyard equivalent of L'Air du Temps, a kind of sows' Shalimar. A two-second spray of it under a lady pig's nose stirs her romantically, and the end result is a lot more little pigs than would otherwise be the case.
The substance is called, bluntly, "Boar Mate." It simulates the odor of a sexually aroused male pig and, says its U.S. distributor, "simply prompts what comes naturally." Use of the aphrodisiac often enables a hog farmer to reduce by as much as half the number of days between weaning one litter and re-breeding, thus increasing a sow's "production" by up to 20 percent.
Sam Kennedy III of Clear Lake, Iowa, a 28-year-old international authority on swine, introduced Boar Mate to this country in March. Already he is predicting 1979 sales of $3 million (a $7 aerosol container is good for 40 applications).
Boar Mate was developed by British livestock researchers and has been marketed in Europe since 1972. Surprisingly, experiments indicate, as Kennedy delicately puts it, "human females are not indifferent to its sensual odor." At Guy's Hospital in London scientists sprayed chairs in the visiting room randomly with Boar Mate, and when women arrived for treatment they chose those chairs over others. The active ingredient in the pig perfume is androstenone, and other British tests show that men with high levels of this chemical (measured in urine samples) tend to be married, father more children and occupy positions of power in industry. (Aggressive young criminals also have an excess of androstenone.)
Kennedy warns strongly against human use of Boar Mate. A bachelor and Boy Scout troop leader, he lets his own social life slide as he travels to Europe or South America eight or 10 times a year to lecture on hog production. He does manage to hunt, fish, trap and keep bees and, as pilot of the Cessna leased by his company, Agricultural Waste Controls Ltd., he sometimes flies dates over to Minneapolis for dinner and back. Such pleasure trips are rare: The business really hogs Sam's time." (Source: People, May 21, 1979: Vol. 11 no. 20)